It’s official. After months of waiting to see what the future of Seaport Village will look like, the San Diego Unified Port District has voted to support a $1.2 billion redevelopment project. A 480 ft. “Spire” observation tower will soon join the San Diego skyline. Picture Seattle’s Space Needle, but with warmer weather, sunnier skies, and the Coronado Bridge lit up with vivid blue LED lights. Once built, the Spire will hands-down be the place to visit for the best view in town.
Other changes that await Seaport Village, which will be re-dubbed to Seaport San Diego are:
- three hotels
- almost 400,000 sf of retail and restaurant space
- approx. 20,000 sf of office space
- a new aquarium
- beach front access
Read the San Diego Union Tribune’s article for a more detailed explanation of the redevelopment of Seaport Village.
Proponents of saving Seaport Village’s 35 year charm are surely disappointed; however, seaport cities throughout the nation are constantly evolving. One advertised attraction at San Francisco’s Fisherman’s Wharf is the Laser Maze Challenge– a new age way of increasing Millennial traffic. With Millennial’s quickly becoming the majority of the workforce, aka the one’s who are traveling & spending money, it is crucial to update these historic sites with elements to lure this technology-driven generation. San Diego is a top U.S. tourist destination with the area beaches and Legoland ranking as the top 2 attractions according to the San Diego Tourism Authority. Many Millennials are waiting longer to have children, so Legoland is likely to drop in San Diego’s most visited attraction rankings. This means other area attractions, like Seaport Village, need to utilize redevelopment as a way to entice tourists to book their next trip in San Diego.
What are your thoughts on the redevelopment of Seaport Village? Share below.
And remember, stay classy San Diego.